175 Pearl Street
Some in Brooklyn might greet you with a terse “Yo!” At 175 Pearl, you’re welcomed directly off the Brooklyn Bridge with a colorful “Hi!”—a mural painted atop the building.
To help transform this former manufacturing building in an emerging tech and entrepreneurial hotbed called Dumbo Heights, A+I worked to ensure it was welcoming to new enterprises.
We worked with the client to develop a brand for the repositioned property and unveil a marketing center which sold the concept to prospective tenants in the months leading up to the building’s occupancy.
Tony MoonPaul Privitera, Elizabeth Jones, Malaika Kim, Marissa Feddema
Javier Moreno, Elizabeth Benzur, Alan Calixto, Sommer Schauer, Dag Folger