175 Pearl Street

Brooklyn, NY
87,000 Sq/Ft

 

Some in Brooklyn might greet you with a terse “Yo!” At 175 Pearl, you’re welcomed directly off the Brooklyn Bridge with a colorful “Hi!”—a mural painted atop the building.

To help transform this former manufacturing building in an emerging tech and entrepreneurial hotbed called Dumbo Heights, A+I worked to ensure it was welcoming to new enterprises.

 
175+Pearl+%27From+Brooklyn+Bridge%27_MIKE+PERRY+MURAL.jpg
17-0728_175 Pearl 'Street View at Corner of Pearl & Sands' by WeDo_REVISION 1.jpg
18-0703_Lobby 'Mural Rev 3'_small.jpg
 

We worked with the client to develop a brand for the repositioned property and unveil a marketing center which sold the concept to prospective tenants in the months leading up to the building’s occupancy.

5M2A3612.jpg
5M2A3645.jpg
5M2A3635.jpg
5M2A3641.jpg
5M2A3656.jpg
5M2A3674.jpg

Project team
Tony MoonPaul Privitera, Elizabeth Jones, Malaika Kim, Marissa Feddema
Javier Moreno, Elizabeth Benzur, Alan Calixto, Sommer Schauer, Dag Folger

Photography
Magda Biernat


 

Related Content