A+I Hosts a Fast Track during the 2023 Fast Company Innovation Festival
A+I was invited to host a Fast Track during this year’s Fast Company Innovation Festival. Fast Tracks are a unique take on a field trip, where festival goers have the opportunity to go behind the scenes of New York City’s most innovative companies.
To showcase our design process, we created a progressive experience featuring our recently-completed project Le Truc. Immersive and interactive environments within our office simulated a variety of spaces from Le Truc, all while sharing the thinking behind the work.
The brand mascot of Le Truc (which is French for “thing-a-ma-jig”) is a mischievous monster. And so, amongst colorful cocktails and small bites, visitors were invited to create their own miniature monsters, and to have them photographed along a miniature step and repeat.
