Los Angeles, CA
New York-based women’s apparel brand Sam Edelman sells shoe, accessories, and clothing. They hoped to expand their presence with more standalone shops and within department stores across the country. Starting with a new boutique prototype in Beverly Hills, A+I helped launch a new spatial identity for the company.
The space is defined by a contrasting palette of rough, raw materials balanced by smooth brass and pops of bright, brand-aligned colors. Perforated brass, playful fixtures, and layered materials create a rich atmosphere for the interior of the store, one that helped pave the way for future Sam Edelman locations.
Project Team: Phil Ward
Vivien Chin, Dag Folger
Photography: Magda Biernat