Vera Wang Chicago
For Vera Wang, A+I used architecture as a sculptural backdrop that complements the finery of the Vera Wang gowns. Rich finishes arranged in orderly geometries allow the gowns to shine through with their delicacy and softness. The retail “gallery” wraps around semi-private lounge spaces created to provide intimate areas of respite while avid brides-to-be are on the hunt to find the perfect dress. Fitted with lush sofas and chairs, the lounges allow for multiple guests to accompany the bride, relax and enjoy the experience.
(Champagne served in the lounges doesn't hurt!)
Project Team: Eliane Maillot, Aaron Whitney
Photography: Magda Biernat